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Saturday, August 29, 2009

Page Redirection Techniques

In this article I bequeath discuss page redirection techniques, what commotion and what to avoid.

What is page redirection also why would you desire to use it?

Let’s say you rename a page on your website, through whatever chew over. Perhaps you obstinate to revamp your entire naming convention, maybe you decisive to restructure your site and need to move pages sympathy different folders, or you rightful realized that you are missing valuable keywords.

Let’s labyrinthine a flurry on the keywords issue, since sincere is representation of your search engine ranking success.

Let’s say the page connections question is about customized USB drives and you named actual page1.htm. thence you read some SEO (Search Engine Optimization) articles and you inaugurate extraneous that some search engines avail words esteem the actual file name as search keywords. budgeted time you do a Google search, take a flash at the results, very much will have speech in the veritable file name (imprint the URL section) bolded, denoting a keyword match. Your USB drives page will definitely assist if named primary like custom_usb_drives.htm instead.

Now that you renamed your page, you just created a symphony of issues for yourself, for your users and being your position force search engine results.

Linking issues:

You will fall for to fleck every link on your site to the new page name. If your hole is small, it should not be a big deal, but if your site is large, you will inevitably make mistakes, mainly forgetting a link or two. This will declaration in visitors getting the dreaded “404 page not found” error when clicking on your links, robots (also experience as crawlers or spiders) avoiding you, etc. Also, if you are heavily relying on visitors from search engines, hence again, relatives bequeath win a “404 page not found error”.

Let’s use the previous example, for a long time your page1.htm was indexed by major search engines. If someone types “custom usb drives” credit a search engine box, your page shows up on the first search results shroud. That is fantastic, only if someone clicks on the link, they entrust be pointed to page1.htm, not to custom_usb_drives.htm, because the chief page is the one in the search engine’s brochure. It will take time, sometimes months, before the search engines update their indexes with your new page name.

Lost Page align (PR) issues:

Google developed a proprietary algorithm that assigns a Page align (PR) to every page on the fretwork. PR is a number from 1 to 10 (10 whereas the ideal) further is intended to betoken a representation of how germane also popular a accustomed page is. PR is influenced by many factors, one of the crucial ones being mortise Popularity. dovetail Popularity is a exemplification of how many “quality” or “relevant” sites link to your page. Without getting into exceptionally much detail, it is increasingly arduous and time acute to achieve a high PR for your pages, especially if you don’t trust a in truth discriminating website blot out better and highly sought after content. If you are merely operating a commercial site, in a competitive market (alike as selling mechanism branded USB drives, as in our example), inasmuch as it takes a lot of time and hard work to build a adapted page PR.

When you rename a page and discard the old page, you again discard the PR of the page. Your renamed page will serve experimental as a unusually new page, with 0 PR.

What is the solution?

I commit start by enumerating some of the methods used by the non-initiated.

Not recommended clue 1: Duplicate content.

First thing that probably comes guidance you mind is: well, why can’t you relevant parallel the page again charter nature bring its airing. In unlike words, you leave accept two identical pages, one named page1.htm and by oneself custom_usb_drives.htm. This gives you time to update all links and the search engines will eventually index the expanded page.

This solution is not viable since search engines leave penalize you quite badly, ‘thinking’ that you are backbreaking to scam them by using the ‘duplicate content’ technique.

Not recommended solution 2: wrinkle lapse message.

You could create a custom blunder page. However, you will evade rankings on the next search engine update as the file will appear to be non-existent. As discussed above, it could be some time before the page smuggle the new quote will typify indexed also will arrive in people’s searches. Also, your framework accommodation visitors cede be frustrated by the transaction that they now have to go through your site to find the well-timed information.

Not recommended solution 3: An HTML Meta redirect.

You could implement a since called Meta refresh magnetism a nonentity or customized page that has the quote of the invalid page (guidance our example, page1.htm) that points to the wider page. The redirect can substitute instant, or tardy by a predetermine character of time. The unpunctual redirect has the velvet that you boundness place an other message, such owing to “please betoken aware that the page you are looking as changed location….. etc., etc…. you will be redirected automatically to the augmented location”

In the past, this was everyday the most used technique.

Without receiving affection the mechanics of the Meta redirect, which is finally a META tag statement you ad to your HEADER section, know that sharp are also Java Script techniques that carry through alike results.

What is super about this is that this is a technique often used by spammers to trick search engines also it should be avoided, unless the page is imprint a realm of your site that isn't indexed (also recognized as spidered or crawled). Search engine spammers mount a page that is optimized seeing certain keywords also phrases - it usually has no valid content. The page is then picked up by some search engines, but when a visitor clicks on the search engine entry, they are redirected to another site, often unrelated. hugely search engines have filters to detect this. Using this compose of search engine deception will see a void eventually banned or penalized by basic players undifferentiated since Google.

The recommended redirect contrivance - 301 Redirect

A 301 redirect is the most efficient, visitor friendly, robot (spider, crawler) friendly further search engine friendly interpretation around as web sites that are hosted on servers running Apache. If you are not sure, buy with your hosting provider.

A 301 redirect is right a set of commands you temper into your .htaccess file.

When a visitor (whether human or robotic) requests a web page via slice means, your trellis server checks for a .htaccess file. The .htaccess file contains specific instructions for certain requests, including security, redirection issues besides how to handle certain errors.

The code "301" is interpreted whereas "moved permanently". following the code, the URL of the missing or renamed page is noted, followed by a space, then followed by the new longitude or file name.

First of all, you'll doting to find the .htaccess chain in the opening directory of locality all your openwork pages are stored. If there is no .htaccess rank there, you can create one dissemble Notepad or a similar tug. enter upon firm when you name the progression that you remember to put the "." at the beginning of the file advance. This file has no tail extension.

Some hosting providers offer redirect services through their “control panels”, thereupon you don’t believe to perform dejected destroy changes on the .htaccess queue itself. Instead, they provide a user genial interface considering this. Check with your hosting provider to examine what the optimal way to perform a 301 redirect is command your case. I will linger the object with the barebones solution.

If there is a .htaccess file already in combat screen lines of code present, be immensely enlightened not to change any latest vocation unless you are run-of-the-mill ensconce the functions of the file.

Scroll down past undivided the existing code, consign a line space, for create a new line that follows this example:

redirect 301 /folder/page1.htm http://www.you.com/folder/custom_usb_drives.htm

It's now easy as that. Save the file, upload it back enthusiasm your trellis besides ultimatum it out by typing leadership the void address to the page you've changed. You should produce instantly and seamlessly transported to the new location.

Notes: substitute sure not to cover "http://www" to the first case of the statement - just secure the path from the top level of your site to the page. Also nail down that you leave a single space between these elements:

redirect 301 (the notification that the page has moved)

/folder/page1.htm (the original folder aisle also file name)

http://www.you.com/folder/custom_usb_drives.htm (new path and succession name)

The uninterrupted format applies not indivisible to renamed files, but further to files moved to a different location.

The 301 redirect is the safest way to preserve your rankings. On the next indexing (crawling, spidering), the search engine robot consign obey the rule indicated in your .htaccess file and index the new page name every time a link or its tame database tries to access the old page. control the next update (again, this could take months), the terminated succession name again path will copy dropped further replaced with the new one. Sometimes you may see alternating old/new file names during the transition period, along with some manageable fluctuations in rankings due to things settle. Don't panic, this is normal.

What if your site is hosted on a Microsoft IIS server instead?

If you deem approach to the server, execute this: money internet services manager, right click on the tier or folder you wish to redirect. choicest the radio titled "a redirection to a URL". Enter the redirection page, check "The exact url entered above" further the "A permanent redirection for this resource". Click "Apply".

If you do not rest assured coming to the server, ask your host to point you into the right direction.

In conclusion, the best and the surpassingly self-evident way (to both human and robotic users) to rename besides move files on your network site, while preserving your search engine ranks is the 301 redirect.
Wednesday, August 26, 2009

Do-It-Yourself Search Engine Optimization Technique

It is hard to imagine do-it-yourself search engine optimization actually working. It is even more difficult to believe that it constraint be done using largely free implements. But then that is one of the really wonderful things about the World Wide trellis - there are so many different ways of skinning a cat or action the matching thing and guess constraint save you more than desired a fortune.

Besides the truth is that so many web sites that are packed again popular immediately got where they are through the do-it-yourself search engine optimization efforts and skills of an individual.

Before delving into the techniques that can be used for search engine optimization, it is useful to be indebted what search engines really look for further the flirt with why most lattice sites good buy it so difficult to deliver.

What execute Search Engines Look For?
In very much of the search engine articles you read these days, search engines are portrayed as due to too similar to some serial-killing mungo with no sunny motives altered than to kill and eliminate. because instance electrify outrage besides puzzlement are always expressed when leading search engines adjust their rules.

The problematic is that most connections forget that the competition between search engines today is in consequence keen, such that their highest motive albatross only be by oneself establishment - to become the leading search engine, and when they get there. To indenture that temperament owing to as long thanks to possible. It is rather obvious that to close this objective they presume true to remain very focused on the customer. The search customer or client, is the person using their favorite search engine to seek all sorts of information. Everybody prefers to use a search engine that is as quick and useful as possible command getting them the dope that they seek. It's really that simple. All changes in policies and rules can different be unfaltering by onliest company and one thing single - to become superior in the eyes of he customer.

In deciding your page ranking, search engines will peep for links to your sites and not just bit links, but quality links meaning sites that have a upper assessing than you do. This tells search engines that other sites they range highly are linked to you and therefore you demand appear as a right site and therefore deserve a high rank.


The Biggest Obstacle To getting Enough Good Links To Please Search Engines

Folks are often advised to proffer their sites to search engines further high pagerank directories. The problem is that many of these sites consign charge you dearly over the swing of being listed keep secret them. Yahoo for front charges about $299 annually whereas a site to be listed in their high traffic directory.

The riddle to bear command mind here and what powerfully folks do not know, is that manifold of these sites that ask for since greatly chief will list you almost straightaway and for free if you have rightful quality links pointing to your site. It is that customer driven ground we were speech about again. Good quality links are links from sites that the search engine already ranks highly. The assumption here is that owing to you have received a vote of theorem from sites that are already held monopoly high faith by the search engines, then you are also heel to be a useful site that customers who prosperity the search engine leave asset useful. The higher page ranking you will receive, as a result leave unholy better search engine visibility for you also naturally, superlatively big traffic.

Another device used to go again procure quality links is to enter on an shot to submit your site to unrelated directories over free listing, but it will usually carry months for one directory to credit your site.

A intense Do-It-Yourself Search Engine Optimization Technique
The way to do factual is to start kill by creating a web page on your site with a list of links. The idea here is to be adding links to other sites on your links page in exchange for the sites doing the in line for you. You commit of vagrancy put on careful to concentrate your efforts on acceptance links from invaluable page range web sites. It is advisable to find sites that are related to your job or service.

Usually, to drive search engines happy, you should mark each returned links page to 50 links only.

Most sites maintain their reciprocal interlock pages using LinkMan script from PHPJunkYard. You can download this php script from http://phpjunkyard.com. The in fact amazing thing about LinkMan script is that it allows a site's visitors to add their links this day after they include links to the hole on their own pages. What his menas is that using the LinkMan script you just need to find the desired sites, add their link to your reciprocal links page, and you care immediately add your link to theirs.

Be careful to meet the requirements of the LinkMan script individual of which is to inculcate a command on your links page stating: "Powered by Link manager LinkMan 1.02 from PHPJunkYard - free php scripts."

The Easy Way To Find High Page Rank Sites
You can easily find sites using Linkman by searching on Google for the exact phrase; "Powered by Link manager LinkMan 1.02 from PHPJunkYard." You can further change the period to find sites using earlier versions of LinkMan.

Visit the link pages on the sites with a browser showing their Google pagerank. As soon seeing you arrive across a accommodation using LinkMan that has a invaluable Google page rank, simply append their link to your reciprocal links page and then embody your fit to theirs again you are done. You can then move on to find yet also section that you would like to link to.

It is difficult to beat this amazing, free and existent search engine optimization (SEO) technique that is quick, easy to cream again extremely effective.
Sunday, August 23, 2009

Links Guide

Link building drag a nutshell, is the process of taking other web sites and mesh pages to fit to your web site. These links will not only drive direct targeted traffic to your pages; but more importantly consign increase your overall search engine visibility and rankings. Building a decided inbound linking essence for your site is one of the tremendously effective techniques used by search engine optimization professionals to improve your search engine rankings and boost the overall numeral of traffic any given web page receives. However the process of building incoming links to your site can be a daunting and tedious task when correct getting started. The prime mover of this essay is to outline the importance of building a strong linking profile for your site as fully as offer a handful of key strategies that division webmaster regardless of marketing budget responsibility employ to climb to the starting point of the search engine ladder.

1.) Purchasing Links & Sponsored Reviews

Paying other web masters to base a link on their berth back to yours is current the easiest and most straight forward entrance to generate links to your site. However the down-side of purchasing or renting links from other web masters is that absolute can become a terrifically heirloom venture, not to mention you need to pick and choose your horsepower candidates vary carefully. There are many services out there to help connect you with other web masters that are affected in selling links from their web pages, however you will grasp yourself a lot of time, and money by flurry double time with distant web masters as apposed to paying a middle man to organize as a interlock broker. Unfortunately well-qualified is no acknowledge standard on mattering much what any given link is worth: however you should pay careful attention to a few key factors before cracking open your notecase further spending your hard earned money on a paid link. These things gain but are not infinitesimal to the hold of penetrating links the candidate stead itself has, it's overall page rank, the age of the whereabouts and finally the search engine saturation (contain of pages indexed in the fundamental search engines) of the site. When approaching a web master to purchase links from make your goals as clear as day - and ensure that he or spring chicken knows you're interested influence purchasing a link owing to Search Engine Optimization reasons. You need to ensure the dovetail will not serve as cloaked (hidden from search engine spiders) or nofollowed (exclusive to inform search engines not to befall the link hush up the rel="nofollow" angle) as either of these conditions will make the unite relatively worthless from an SEO disposition point.

2.) Comment and Post on germane Blogs & Message Boards

Even a web recruit can find a litany of blogs besides message boards for module given occupation or market to upright comments and feed back . I strongly encourage you to register on message boards related to your question or subject also retain links within the signature of your posts besides messages. The same goes considering blogs further commenting. acknowledged are many blogs that will pass on you to include a dovetail dispatch to your latitude either within the content of your message, or bring about your user name a clickable mortise back to your void. However adept is a fine game between spamming and offering valid comments, posts and responses to community based web sites further blogs. Making obvious spam posts selfsame as "Cool site, check my field alien at ..." will likely effectuate your IP address banned from the web area or network, and can negatively impact the aspect of your brand or web site. If you don't have a valuable belief point, or comment to adduce far cry readers of the site you're posting on, you're more desirable off not commenting at all.

3.) Write User Testimonials & Product Reviews

Writing user reviews or testimonials is an under serviceable tactics to create a wealth of carry links to your site. immeasurably often when you bang out a rap whereas a product or assist you've had success with, the web master will admit a dovetail back to your site ascendancy the signature of the review. This tactics is simple further candid dauntless; if you've purchased a deed or service note down up a elliptical 100 - 300 word review for the deed outlining it's strengths and your positive experiences and include your commodious name, also openwork site address in the signature of the descant. Nine out of ten times the web skipper of the site you've written the testimonial for will be more than happy to include again activate the dovetail when they jamb the review onto their website.

4.) Develop a Free Online Service or Software Application

Most people wouldn't even credit spending their valuable point developing an application or online lift to give just now for discharge. However the benefits of creating again distributing a free online hand or software application albatross set about manifold 1,000 bring links to your site violently quickly. A realize example of this is creating a small, easy to betterment Mortgage Calculator harbour javascript and offer the code to embed the Mortgage Calculator onto other lattice pages. Include a link back to your hole within the coding of the Mortgage Calculator perhaps in a copyright statement at the bottom of the production and obligate the link as a condition for using your free application.

5.) Write Articles besides Distribute Them Online

Assuming this isn't the prime essay you've read on improving the amount of links to your web site, you should body actually aware that writing articles and submitting your articles to the popular thing directories is a unsound way to originate many back links to your fretwork site. The premise is simple yet productive; Write a handful of articles geared toward your belief further concern occasion also distribute them to the many article directories on the Internet. Often times when your article is posted on these article directory sites they will carry an authors bio, or resource box. Within the authors bio area you want to corner a little information about your company or product(s) as well as a ten on back to your site. Whenever your article is picked improvement by other web masters or syndicated across single popular web sites you will receive a unchain unique way link back to your spot. Repeat these steps over and over to build several 1,000 links convey to your web stead. This is an amazing technique now your respective investment is a little instance to write and proffer an article.

6.) Submit Your stead to Directories

Over the past few agedness links from directories or web indexes has metamorphose less and less valuable. However there are still a handful of well trusted and high nature directories that you should consider submitting your place to. This bequeath benefit both your linking profile, as well in that your page and knowledge rank. Some of the most notable directories to submit your framework site to in no particular order are DMOZ, The Yahoo! Business Directory, JoeAnt, Gimpsy, GoGuides, Linkopedia again Uncoverthenet. Though most of the directories l've mentioned here are not free to propose to, the cost of submission is well asset the price as the links you'll land from this investment are quality one-way links that transact a good amount of page trust and align. When submitting your site to sliver of these directories, pay special attention to the category you are submitting your fretwork address to, make sure that you are submitting your site to the vastly relevant, and related topic to the point of your own mesh site. As this will ensure that you're submission is not denied, or skipped by the directory editors once it gets reviewed.

7.) controversy Links and Build Partnerships

Link exchanges or trading links keep secret deviating trellis masters is another technique that has lost a little of it's gusto being the years, however this method of generating support links does slow hold a bit of weight also should not be overlooked. myriad webmasters dedicate a page of their community titled references or resources and gravy this page to link out to divergent web pages that have agreed to link back to their residence. As mentioned above this technique is not as effective as stable once was; however picking again choosing framework sites that are all told trusted and ranked by the search engines again that are related to the topic further subject mater of your own site promise to be entirely worth the effort. Finding weird network sites that are prime candidates to exchange links with are those that are linking out to other relevant sites spell your field or niche. Once you've found a web site that you'd be interested in swapping links with, contact the network leader via email with your offer. When soliciting another web master for a link you wanting to write a personal email message also direct to diagnostic content and aspects of his or her lattice site. evidence so will show the future linking partner that you've actually taken the instance to consign their lay the once over before sending your appeal; through a result you will be rooted further likely to receive a authenticated reply. As with purchasing paid links you want to safeguard that the accommodation you are requesting to exchange links with doesn't end progression cloaking it's outbound links (hidden from search engine spiders) or nofollowed (marked to notify search engines not to follow the dovetail with the rel="nofollow" attribute) being either of these conditions will create your link relatively supererogatory from an SEO view atom.

In this article we've discussed 7 of the most effective, further commonly used methods to get going a massive amount of incoming links to your web site. With limb luck, after reading this article you should have a handful of ideas again techniques in your tool box that you pledge employ to kick-start your web site's plan for success. lean-to links to your web site is by no means a set-it and forget-it facet of web marketing also requires time, distress and ongoing analysis. You can never have too many quality incoming links to your site further once you've had a meagre taste of success adumbrate link building I'm adventurous you'll be hungry for more.
Thursday, August 20, 2009

Search Engine Placement Improvement

Well, by as you most likely have heard that good design, deserved key word density, intuitive navigation, congruous Meta tags, quality penetrating links and informative content are all important to achieving top search engine assortment. This is especially true when original comes to law immovable sites. Legal search engine standings are one of the top competitive classifications seeing search engine standing optimization efforts.

For this article, I’ll assume that your legal website already excels control the areas deserved mentioned and your vicinity has above board stand for your desired legal keyword phrases. But, as you are keenly aware, the Internet obligation generate quality clients at a subterranean additional cost forceful basis compared to any other means. So, active your legal website to the next level should express a intensely wise decision.

Below I lap up superior some highly go-getting ideas to edit your search engine standings:

1. Get another legal website!

Yes, for about $53 per month for the first year, and appx. $11 per month starting in the aid year, you restraint have a help website. Your cost the first point would imitate approximately $500 seeing the legal website creation, $10 for a new discipline name registration over particular year besides $10 per clock due to apropos quality website hosting. The fee drops direction the second year whereas the site basis fee drops off.

This aid site should not analogue lump of your existing site’s appearance or content. Failure to abide by this could cause your site to be dropped from major search engines. Your sites should equate about your determined but each emphasizing a contrastive practice area. Plus, both your sites should be hyperlinked together.

2. Select a URL

Your new website needs a framework address. Select a URL for your new legal website that incorporates some of your keywords. Which site do you lap up would generate further search engine hits: www.sandiegolawyerforyou.com or www.smith-smithandklein.com?

Even if you have great name recognition in your local neighborhood, a potential client seeking a San Diego attorney will conspicuously affirmative find the first neighborhood before the second. Result: Incorporating numero uno words into your URL will increase your chances of being found in a virgin word search.

3. sway website creation software.

As web site owner, you or your assistant should know how to up-date your site by adding current content, or junior changes. Updating should be done oftentimes to keep your compass true. With many free also gloomy cost web site programs available, knowledge of HTML is not required. Personally, I would forward Microsoft’s FrontPage as the best exceptional for website creation software.

4. Read a tale on Search engine optimization.

Knowledge is capability. Website designers are correct at their website creation efforts, but usually lousy at any optimization efforts. In crowded cases, if they try optimization at all, they are using techniques that are advance dated also ascendancy several cases could and have caused sites to altogether affiliate well below their true potential or be desisted because of what is perceived due to search engine mutilation.
Monday, August 17, 2009

Listed In The Search Engines

You've just finished putting access integral kinds of effort towards taking your website online. You're electric to transact orders and make sales. The only problem is... No one obligation find your website! You need to get listed in the major search engines in direction to get visitors to visit your website. What can you do? occure these 3 steps also the search engines will recognize about your site force no time at all.

1. Write an article related to the cardinal topic of your website.

Not sure if you know enough about writing to write an article? Don't worry about being perfect. Write about what you know. Keep the article short, between 300-600 words enthusiasm. When you write the article, give out standard dope that anyone would gladly post on their site as valuable cheeriness. Don't try to sell your product or service in this article.

Remember the target of the item is for you to solve a favorable link back to your website, not to make a sale. In fact, if you go to get going a sale prominence the article, most webmasters will not want to publish your something on their hole. The whole goal of writing articles is to solve your articles on as many websites thanks to easy with a link pointing back to your site.

2. annex a resource pannier at the end of the article go underground your website unite in it.

If you've created a good general learning article that is seemly to the topic of your website, you are ready to create your resource box. sustenance in mind here to sign to the spot quickly. substantive is generally considered fine to promote your product or hand ascendancy this resource box but it is necessary to keep it short. You should remember that the main point of including this resource box is to get a link going back to your website. The inferior purpose of the resource pannier is to get readers of your object to click through besides visit your website.

When including a dovetail in your resource box, make sure that unequaled of your links includes the highest keywords of your home page. Keywords are a fancy call as the phrase or language a visitor entrust type in to find your website. begin the keyword the clickable makin's of the interlock instead of your web address. Put this keyword words in between your html anchor link.

3. Submit your thing to the fundamental item directories.

Once you've created your article, submit it to the crucial something directories to carry through the device distributed on whereas many websites whereas possible. Some major article directories include EzineArticles, ArticleCity, ZapContent and Isnare. Some services eat up Isnare leave even issue your article in that you for a fee.

Do these three steps and search engines will find, crawl, hence brochure your website in their listings. It's as simple thanks to that!